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CREATIVE DIRECTOR
BRAND EXECUTIVE
THE ONION: WHAT ELSE IS NEWS?
How does The Onion expand its brand from newspaper?
IF THIS, THEN WHAT? If The Onion is America's Finest News Source, and what other news sources have done is expand their news to new media, then The Onion, naturally will expand to those same media.
CONCEPT: The Onion News Network.
CABLE NEWS
The success of the video launch, and our expansion into micro-news genres, led to a natural expansion into actual cable programming. SportsDome ran on Comedy Central.. ONN moved to IFC.
THE RESULTS
We became respected like real media and more valuable. We were awarded one of the most prestigious honors in news reporting: The Peabody Award. And the brand eventually sold with a valuation higher than most other media entities at half a billion dollars.
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